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Optimize Digital Touchpoints: Attribution or Path to Purchase?
Image from: Digital Touch / Shutterstock Attribution modeling vs. path to purchase analysis: What’s the difference between the two? Which model is better? The purpose of both models is to establish...
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Reaching Consumers Through Mobile Marketing: Tweets from #mmaf2013
As digital marketers, our new frontier is mobile and mobile marketing. Two weeks ago, the Mobile Marketing Association hosted its annual NY forum with the theme “Mobile’s Role in Closing the Loop...
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The 6 Types of Digital Consumers and Their Paths to Purchase
In our continuing research on the digital consumer, it’s imperative to ask ourselves what role digital media plays in the path to purchase—the journey consumers take along the decision-making process....
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The Weekly Compete Pulse
Here’s a recap of the digital marketing articles we found most valuable this week at Compete: How to setup tracking and reporting on your marketing campaigns. Google Analytics published a beginner’s...
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Make the New Path to Purchase Work For You
The singular, orderly sequence of purchase stages has been scrambled, and marketers need to conform quickly. Consumers are changing the way they research and purchase online, and new shopping paths...
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Mobile Banking Today: Highlights from #MCS2013
As we continue to study the consumer path to purchase, changes in mobile commerce and banking help drive the behaviors and adoption of “the mobile purchase.” Consumers are more comfortable with mobile...
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Analyzing Influences in the Consumer’s Purchase Decision: Athletic Footwear
Image from: Athletic Footwear / Shutterstock Our ever-changing and increasingly digitally-focused society has led to profound shifts in consumer shopping behavior as they navigate their individual...
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Identifying the Consumer’s Path to Purchase in the Automotive Industry
Image from: Row of Cars / Shutterstock The consumer automotive research and buying process is extremely complex, with many online and offline elements. Of course, the online element has been growing...
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Cross-branding: Helping or Hurting Your Return on Investment?
Image from: Television / Shutterstock Television and the internet are littered with reality-based shows. “Fast and Loud” is one of the newer programs in the automotive vein. It features two colorful...
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How many automotive prospects could you lose in a week?
Image from: Automotive / Shutterstock After years of basing behavioral insights on the tiny window of direct referrals, the savviest industries are now realizing the importance of taking a much...
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The Trials of a Consumer-Centric Marketing Strategy
Image from: Marketing / Shutterstock How can a marketer influence consumers to purchase the same brand when their paths are so different? In an ideal world, the marketer would coordinate resources to...
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